'60s and '70s Magazine Ads

Wells Fargo Bank

1970's

The matter of paying for orthodontia was a common topic of magazine advertisements during the '60s and '70s.  As shown by this '70s era Wells Fargo ad, the ordeal of braces not only affected kids and teens, but their parents who had to pay for them.

Savings And Loan Associations

1964

This 1964 ad from Savings and Loan Associations also deals with funding orthodontia. The ad doesn't specifically mention braces, but reads "Most families believe that a beautiful future is worth a few sacrifices. For 135 years savings and loan associations have been encouraging people to save for the things they want most in life for their children and themselves."

The Savings and Loan ad is recognizably from the '60s, as it features authentic '60s era banded braces.

GMAC

1969

Heres a 1969 ad from GMAC aimed at parents with braces-bound kids, offering financial arrangement to assist in putting tin grins on your kids. 

The GMAC ad wants to help when "your kid's bill comes in from the orthodontist."

State Farm, 1973

In 1973, State Farm insurance asks "who braces you" for those dental bills. 

Want to see more braces-themed magazine ads? Here's a prior Braces Memories post about a braces-themed toothpaste ad from 1975.